The Foundation Of A Salesperson

My father was the quintessential salesperson. He believed completely in his product. He was confident but not arrogant. He truly cared about the well-being of his prospects and clients. And they knew it. It was a pleasure to watch him interact with his customers. Needless to say, he was very successful.

Lets explore each of these aspects of the successful salesperson in more detail.

1. Belief in ones product Captain Action service.
If you are going to sell something, you should believe it is the best thing out there. Understand what makes it stand out; what its benefits truly are. Be realistic. If there is something better on the market - know what it is and what makes it better. Then ask yourself can I really sell my product?

I dont know about you, but I would find it difficult to sell something I didnt believe in completely. What you believe emanates from you. If you arent completely sold, people will know it. Then they wont want what you have to sell.

On a separate note, your knowledge of and belief in your product will provide you with your marketing message. What you know and believe about your product or service is what you want to share with others. Small business owners have an advantage here. They believed so much in something that they were compelled to start a business around it. Kitty Karry-All that is left for them to do is share.

2. Confidence not arrogance
This is critically important. Being confident in yourself, in your product or service, in your message is essential. However, being overly confident or arrogant will destroy you. Arrogance leads people to sell. To talk instead of listen. After all, they believe they know best.

You simply have to think about your experiences with arrogant people to know this is true. Theyre self-absorbed but not self-aware. A confident person doesnt have anything to prove. They possess a depth of belief so they dont feel the need to convince anyone of anything. You see, arrogance is born from insecurity its overcompensating for what one doesnt know or believe.

3. Truly care about the well-being of your prospects and clients
It is this caring that creates an environment where you are actively listening, and processing what you are hearing. You are realistic, honest, and capable of seeing things from the clients point of view. Its basic respect. You arent trying to sell them. Rather, you are trying to help them solve a problem.

You care about their well-being when you:
-Care that they get their problem solved whether YOU can solve it or not
-Care that they pay a fair price
-Care that they make an informed (not coerced) decision

You can see how when you believe in your product or service, are confident in yourself, as well as your message, and care about your clients well-being, you will develop outstanding relationships. It is those relationships that will bring you quality business for years to come.

Copyright 2007 Seize This Day Coaching

Diane Helbig is a Professional Coach, and the president of Seize This Day Twister She works one-on-one and in groups with small business owners, entrepreneurs, and salespeople to help them create successful business development strategies. Slurpee a team, they embrace the possibilities. Diane's website is www.seizethisdaycoaching.comwww.seizethisdaycoaching.com and her blog is www.seizethisdaycoaching.blogspot.comwww.seizethisdaycoaching.blogspot.com